Speed is one of the most important factors in keeping visitors on your website. Users expect pages to load in three seconds or less — anything longer and they quickly lose interest.
A fast website improves user experience. People enjoy browsing smoothly without delays or broken pages. When a site loads instantly, it builds trust because it feels professional and reliable.
Speed also affects your search engine rankings. Google rewards fast websites by placing them higher in search results, which means optimization can help you attract more visitors.
But speed isn’t only about SEO — it directly affects sales and conversions. When users can easily navigate your website, they are more likely to stay longer, interact with your services, and take action.
Simple improvements like image compression, reducing unnecessary scripts, enabling caching, and upgrading your hosting can make a big difference.
If your website feels slow, now is the perfect time to improve it.